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The story behind Shoefresh

Proud of 7 years of Premium Quality.
As a father in a sports-minded family, Anton van den Brand was always faced with a recurring problem: stinky shoes in the house. Especially once the children reach puberty and suffer from sweaty feet. Dad and daughter Renée are fanatic field hockey players and know the horrible smell of wet sports shoes like no one else. Drying them on the heater or with newspapers was too slow and the shoes kept on reeking. They tried odour-eaters, powders, sprays, padding and scented beads. But time and again, the family was disappointed by the effect of these remedies. Besides, they were impractical to use, which meant that they ended up disappearing into a drawer. There surely had to be a better solution out there.

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Shoefresh retail outlets

Nowadays, the Shoefresh is for sale at more than 400 retail outlets. These are mainly sports shops, motorbike shops and DIY shops. In addition, more and more pedicurists are selling the Shoefresh. So there is always a retail outlet near you!

View retail outlets

Shoefresh in the media

You will find a selection of articles on this page about or written by Shoefresh.

Take a look at Shoefresh in the media