Privacy Policy

Data protection declaration

The party responsible for data processing:

Shoebrand B.V.
Nijverheidsweg 14
5061 KL, Oisterwijk
The Netherlands

Email: rick@shoefresh.eu

Thank you for your interest in our online shop. The protection of your privacy is very important to us. Below, we provide detailed information about how we handle your data.

1. Access data and hosting

You can visit our website without providing any personal information. Whenever a website is visited, the web server automatically saves a so-called server log file, which contains, for example, the name of the file accessed, your IP address, the date and time of access, the amount of data transferred and the requesting provider (access data) and documents the access. This access data is analysed solely to ensure the smooth operation of the site and to improve our offering. This serves to protect our legitimate interests, which prevail in the context of a balancing of interests, in the correct presentation of our offering in accordance with Art. 6 para. 1 S. 1 lit. f GDPR. All access data is deleted no later than seven days after the end of your visit to our website.

Hosting

The services for hosting and displaying the website are provided in part by our service providers as part of processing on our behalf. Unless otherwise stated in this privacy policy, all access data and all data collected in the forms on this website are processed on their servers. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this privacy policy.

Our service providers are located and/or use servers in the following countries for which the European Commission has determined an adequate level of data protection by decision Canada, New Zealand, Japan, United Kingdom, United States.

The adequacy decision for the US serves as the basis for the transfer to third countries, provided that the respective service provider is certified. Until certification by our service providers, the data transfer remains based on this basis: standard data protection clauses of the European Commission.

Our service providers are located and/or use servers in the following countries: Australia, India, Singapore.

There is no adequacy decision by the European Commission for these countries. Our cooperation with them is based on these guarantees: standard data protection clauses of the European Commission.

2. Data processing for contract processing and for establishing contact

2.1 Data processing for contract processing

For the purpose of contract processing (including the retrieval and processing of existing warranty and defect claims and statutory updating obligations) in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR, we collect personal data if you provide it to us voluntarily as part of your order. Mandatory fields are marked as such because we need the data in these cases to process the contract and cannot send the order without this data. You can see which data is collected on the relevant input forms.

Further information on the processing of your data, in particular on the transfer to our service providers for order processing, payment and shipping, can be found in the following sections of this privacy policy. After completion of the contract, your data will be restricted for further processing and deleted after expiry of the tax and commercial law retention periods in accordance with Art. 6 para. 1 sentence 1 lit. c GDPR, unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve the right to further use data to the extent permitted by law and about which we inform you in this declaration.

2.2 Customer account

If you have given your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR by deciding to open a customer account, we will use your data to open a customer account and to store your data for further future orders on our website. You can delete your customer account at any time by sending a message to the contact option described in this privacy policy or via a function provided for this purpose in the customer account. After deleting your customer account, your data will be deleted unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve the right to use data beyond this, which is legally permitted and about which we inform you in this statement.

2.3 Contact

In the context of customer communication, we collect personal data to process your enquiries in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR if you voluntarily provide us with this data when contacting us (e.g. via a contact form, live chat tool or email). Mandatory fields are marked as such because we need the data in these cases to process your contact. You can see which data is collected on the relevant input forms. Once your request has been processed in full, your data will be deleted unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve the right to use data beyond the scope of legal provisions and as described in this statement.

User-friendly live chat tool

For communication with customers, we use the live chat tool provided by Userlike UG (haftungsbeschränkt), Probsteigasse 44-46, 50670 Cologne, Germany (‘Userlike’). This serves to protect our compelling legitimate interests in effective and improved communication with customers in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR. Userlike acts on our behalf.

3. Data processing for the purpose of shipping

In order to fulfil the contract in accordance with Art. 6 Para. 1 S. 1 lit. b GDPR, we pass on your data to the shipping service provider responsible for delivery, insofar as this is necessary for the delivery of the goods ordered. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this privacy policy.

Transfer of data to shipping service providers for shipping information

If you have given us your express consent for this during or after your order, we will pass on your email address to the selected shipping service provider in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR so that they can contact you before delivery to inform you of the delivery or to coordinate it.

Consent can be revoked at any time by sending a message to the contact option described in this privacy policy or directly to the shipping service provider at the contact address provided below. After revocation, we will delete the data provided for this purpose, unless you have expressly consented to further use of your data or we reserve the right to further use data, which is permitted by law and about which we inform you in this statement. If you have any questions about our service providers and the basis of our cooperation with them, you can use the contact option described in this privacy policy.

DHL Paket GmbH
Sträßchensweg 10
53113 Bonn
Germany

4. Data processing for payment processing

For the processing of payments in our online shop, we work together with the following partners: technical service providers, credit institutions, payment service providers.

4.1 Data processing for transaction processing

Depending on the payment method you choose, we will pass on the data necessary for the payment transaction to our technical service providers, who work for us in the context of order processing, or to the commissioned credit institutions or the selected payment service provider, insofar as this is necessary for the payment transaction. This serves to fulfil the contract in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR. In some cases, the payment service providers themselves collect the data required for processing the payment, for example on their own website or via a technical integration into the ordering process. In this context, the privacy policy of the respective payment service provider applies.

If you have any questions about our payment processing partners and the basis of our cooperation with them, please use the contact option described in this privacy policy.

4.2 Data processing for fraud prevention and optimisation of our payment processes

If necessary, we provide our service providers with further data which they use together with the data required for payment processing as our processors for the purpose of fraud prevention and optimisation of our payment processes (e.g. invoicing, processing of disputed payments, accounting support). In accordance with Art. 6 para. 1 sentence 1 lit. f GDPR, this serves to protect our legitimate interests in protecting ourselves against fraud and in efficient payment management, which prevail in the context of a balancing of interests.

5. Advertising by email

5.1 Email newsletter with registration, newsletter tracking with separate consent

If you subscribe to our newsletter, we will use the data required for this purpose or provided separately by you to send you our email newsletter regularly on the basis of your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR. You can unsubscribe from the newsletter at any time by sending a message to the contact option described below or via a link provided for this purpose in the newsletter. After you unsubscribe, we will delete your email address from the recipient list, unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve the right to use data beyond this, which is legally permitted and about which we inform you in this declaration.

If you have also given us permission to analyse our newsletter in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, we will also analyse your interaction with our newsletter by measuring, storing and evaluating opening rates and click rates for the purpose of designing future newsletter campaigns (‘newsletter tracking’).

For this analysis, the emails sent contain single-pixel technologies (e.g. so-called web beacons, tracking pixels) that are stored on our website. In particular, we link the following ‘newsletter data’ to the analyses

  • the page from which the page was accessed (so-called referrer URL)
  • the date and time of the request
  • the description of the type of web browser used
  • the IP address of the requesting computer
  • the email address
  • the date and time of registration and confirmation

and the single-pixel technologies with your email address or your IP address and, if applicable, an individual ID. Links in the newsletter may also contain this ID.

You can unsubscribe from the newsletter at any time by sending a message to the contact option described or via a link provided for this purpose in the newsletter.

The information will be stored for as long as you are subscribed to the newsletter.

5.2 Sending the newsletter

The newsletter and the newsletter tracking described above may also be sent by our service providers as part of processing on our behalf. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this privacy policy.

Our service providers are located and/or use servers in the following countries for which the European Commission has determined an adequate level of data protection by decision United Kingdom.

Our service providers are located and/or use servers in the following countries for which the European Commission has determined an adequate level of data protection by decision United States, United Kingdom.

The adequacy decision for the US serves as the basis for the transfer to third countries, provided that the respective service provider is certified. Certification is available.

Our service providers are located and/or use servers in these countries: Australia. There is no adequacy decision by the European Commission for these countries. Our cooperation with them is based on these guarantees: Standard data protection clauses of the European Commission.

6. Cookies and other technologies

6.1 General information

In order to make visiting our website attractive and to enable the use of certain functions, we use technologies on various pages, including so-called cookies. Cookies are small text files that are automatically stored on your end device. Some of the cookies we use are deleted again at the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your end device and enable us to recognise your browser when you next visit our website (permanent cookies).

Privacy protection for end devices

When you use our online offering, we use technologies that are absolutely necessary to provide the telemedia service you have expressly requested. No consent is required for the storage of information on your end device or access to information already stored on your end device. For functions that are not absolutely necessary, your consent is required for the storage of information on your end device or access to information already stored on your end device. We would like to point out that if you do not give your consent, parts of the website may not be fully usable. Any consent you have given remains in effect until you change or reset the relevant settings on your device.

Possible subsequent data processing by cookies and other technologies

We use technologies that are absolutely necessary for the use of certain functions of our website (e.g. the shopping cart function). These technologies collect and process the IP address, the time of visit, device and browser information, and information about your use of our website (e.g. information about the contents of the shopping cart). In the context of a balancing of interests, this serves decisive legitimate interests in an optimised presentation of our offering in accordance with Art. 6 Para. 1 S. 1 lit. f GDPR.

We also use technologies to comply with the legal obligations to which we are subject (e.g. to be able to prove consent to the processing of your personal data) and for web analysis and online marketing. Further information on this, including the respective legal basis for data processing, can be found in the following sections of this privacy policy.

What types of cookies are used?

Cookie settings

You can find the cookie settings for your browser under the following links Microsoft Edge™ / Safari™ / Chrome™ / Firefox™ / Opera™ If you have given your consent to the use of the technologies in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, you can revoke your consent at any time by sending a message to the contact option described in the privacy policy. You can also go to the following link: -. If you do not accept cookies, the functionality of our website may be limited.

6.2 Cookiebot Consent Management Platform

We use Cookiebot on our website to inform you about the cookies and other technologies we use on our website and to obtain, manage and document your consent to the processing of your personal data by these technologies, if required. This is necessary pursuant to Art. 6 para. 1 sentence 1 lit. c GDPR to comply with our legal obligation under Art. 7 para. 1 GDPR to be able to prove your consent to the processing of your personal data to which we are subject. Cookiebot is a service provided by Usercentrics A/S, Havnegade 39, 1058 Copenhagen, Denmark, which processes your data on our behalf.After you have submitted your cookie declaration on our website, Cookiebot's web server stores your anonymised IP address, the date and time of your declaration, browser information, the URL from which the declaration was sent, information about your consent behaviour and an anonymous random key. In addition, a cookie is used that contains the information about your consent behaviour and the key. Your data will be deleted after twelve months, unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve the right to use data beyond this, which is legally permitted and about which we inform you in this declaration.

Our service providers are located and/or use servers in the following countries for which the European Commission has determined an adequate level of data protection by decision US.

The adequacy decision for the USA serves as the basis for the transfer to third countries, provided that the respective service provider is certified. Until certification by our service providers, the data transfer is based on the following: standard data protection clauses of the European Commission.

6.3 Information on transfer to third countries (data transfer to third countries)

We use technologies from service providers on our website whose registered office and/or server locations may be in third countries outside the EU or the EEA.

Appropriate safeguards in the form of contractually agreed model contract clauses of the EU Commission or binding internal data protection regulations (Binding Corporate Rules) are generally possible, but require prior verification by the contracting parties or a suitable level of protection can be guaranteed. According to the case law of the European Court of Justice, it may be necessary to take additional protective measures.

We have generally agreed on the standard data protection clauses of the European Commission with the technology providers we use who process personal data in a third country. Where possible, we also agree on additional safeguards to ensure that adequate data protection is guaranteed in third countries without an adequacy decision.

Nevertheless, despite all contractual and technical measures, the level of data protection in the third country may not correspond to that of the EU. In such cases, we will ask you for your consent to transfer your personal data to a third country as part of the cookie consent process in accordance with Art. 49 para. 1 lit. a GDPR. In particular, there is a risk that local authorities in the third country do not have sufficiently limited access rights to your personal data from a European data protection perspective, that we as data exporter or you as data subject are not aware of this, and/or that you do not have sufficient legal remedies to prevent this and/or take action against such access.

 In particular, the following countries are currently categorised as third countries without an adequacy decision by the EU Commission (list of examples)

  • China
  • Russia
  • Taiwan

In the data protection information for the respective tool and/or service we use for consent management/Consent Manager Platform (CMP), you can find out to which third countries we transfer data.

7. Social media

7.1 Social buttons from Facebook (by Meta), Instagram (by Meta)

Social buttons from social networks are used on our website. These are only integrated into the page as HTML links, so that no connection to the servers of the respective provider is established when our website is accessed. If you click on one of the buttons, the website of the respective social network will open in a new window of your browser, where you can, for example, click on the Like or Share button.

7.2 Our online presence on Facebook (by Meta), Instagram (by Meta)

If you have given your consent to the respective social media operator in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, your data will be automatically collected and stored for market research and advertising purposes when you visit our online presence on the aforementioned social media, where user profiles are created using pseudonyms. These can be used, for example, to place advertisements within and outside the platforms that are likely to correspond to your interests. Cookies are generally used for this purpose. For detailed information on the processing and use of data by the respective social media operator, as well as a contact option and your rights and setting options for the protection of your privacy, please refer to the data protection notices of the providers linked below. If you require further assistance in this regard, please contact us.

Facebook (by Meta) is a service provided by Meta Platforms Ireland Ltd, Block J, Serpentine Avenue, Dublin 4, Ireland (‘Meta Platforms Ireland’). The information automatically collected by Meta Platforms Ireland about your use of our online presence on Facebook (by Meta) is usually transferred to a server of Meta Platforms, Inc, 1601 Willow Road, Menlo Park, California 94025, USA, and stored there. Data processing in connection with a visit to a Facebook (by Meta) fan page is based on an agreement between jointly responsible parties in accordance with Art. 26 GDPR. More information (information about Insights data) can be found here.

Our service providers are located and/or use servers in the following countries for which the European Commission has determined an adequate level of data protection by decision: USA, Canada, Japan, South Korea, New Zealand, United Kingdom, Argentina.

The adequacy decision for the USA serves as the basis for the transfer to third countries, provided that the respective service provider is certified.

Certification is available.

Our service providers are located and/or use servers in the following countries: Australia, Hong Kong, India, Indonesia, Malaysia, Singapore, Thailand, Taiwan, Brazil and Mexico. There is no adequacy decision by the European Commission for these countries. Our cooperation with them is based on the following guarantees: standard data protection clauses of the European Commission.

Instagram (by Meta) is a service provided by Meta Platforms Ireland Ltd, Block J, Serpentine Avenue, Dublin 4, Ireland (“Meta Platforms Ireland”). The information automatically collected by Meta Platforms Ireland about your use of our online presence on Instagram is usually transferred to a server of Meta Platforms, Inc, 1601 Willow Road, Menlo Park, CA 94025, USA, Menlo Park, California 94025, USA, and stored there. Data processing in connection with a visit to an Instagram (by Meta) fan page is based on an agreement between jointly responsible parties in accordance with Art. 26 GDPR. Further information (information about Insights data) can be found here.

Our service providers are located and/or use servers in the following countries for which the European Commission has determined an adequate level of data protection by decision: USA, Canada, Japan, South Korea, New Zealand, United Kingdom, Argentina.

The adequacy decision for the USA applies as the basis for transfers to third countries, provided that the respective service provider is certified.

Our service providers are located and/or use servers in these countries: Australia, Hong Kong, India, Indonesia, Malaysia, Singapore, Thailand, Taiwan, Brazil, Mexico.

There is no adequacy decision by the European Commission for these countries. Our cooperation with you is based on these guarantees: standard data protection clauses of the European Commission.

8. Contact options and your rights

8.1 Your rights

As a data subject, you have the following rights

  • in accordance with Art. 15 GDPR, the right to request information about your personal data processed by us to the extent specified therein
  • in accordance with Art. 16 GDPR, the right to demand the immediate rectification of incorrect or incomplete personal data stored by us
  • in accordance with Art. 17 GDPR, the right to request the erasure of your personal data stored by us, unless
  • further processing is necessary to exercise the right to freedom of expression and information
  • to comply with a legal obligation;
  • for reasons of public interest or necessary for the establishment
  • exercise or defence of legal claims;
  • in accordance with Art. 18 GDPR, the right to request restriction of the processing of your personal data, insofar as
  • the accuracy of the data is contested by you
  • the processing is unlawful, but you oppose the erasure of the data
  • we no longer need the data, but you require it for the establishment, exercise or defence of legal claims; or
  • you have objected to the processing pursuant to Art. 21 GDPR;
  • in accordance with Art. 20 GDPR, the right to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format or to request that it be transferred to another controller
  • in accordance with Art. 77 GDPR, the right to lodge a complaint with a supervisory authority. As a rule, you can contact the supervisory authority of your usual place of residence or workplace or the headquarters of our company.

Right to object

If we process personal data as described above to protect our legitimate interests, which outweigh your interests, you may object to this processing with effect for the future. If the processing is carried out for direct marketing purposes, you may exercise this right at any time as described above. If the processing is carried out for other purposes, you only have the right to object if there are reasons related to your specific situation.

After you exercise your right to object, we will no longer process your personal data for these purposes, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights and freedoms, or if the processing is necessary for the establishment, exercise or defence of legal claims.

This does not apply if the processing is intended for direct marketing. In that case, we will no longer process your personal data for this purpose.

8.2 Contact options

If you have any questions about the collection, processing or use of your personal data, information, correction, restriction or deletion of data, as well as withdrawal of consent or objection to a specific use of data, please contact us directly using the contact details in our legal statement.