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Shoebrand B.V. Shoebrand B.V., located at Shoebrand B.V. Nijverheidsweg 14 5061 KL Oisterwijk Netherlands, is responsible for the processing of personal data as reflected in this privacy statement.
Contact details:
Shoebrand B.V.
Nijverheidsweg 14
5061 KL Oisterwijk
Nederland
www.shoefresh.eu
+31(0)13 762 04 60
Personal data we process
Shoebrand B.V. processes your personal data because you use our services and/or because you provide this data to us yourself. Below is an overview of the personal data we process:
- First and last name.
- Address details.
- Telephone number.
- E-mail address.
- IP address.
- Other personal data that you actively provide e.g. by creating a profile on this website, in correspondence and by telephone.
- Location data.
- Data about your activities on our website.
- Data about your surfing behaviour across different websites.
- Internet browser and device type.
Special and/or sensitive personal data we process
Our website and/or service does not intend to collect data on website visitors under 16 years of age. Unless they have permission from parents or guardians. However, we cannot check whether a visitor is older than 16. We therefore advise parents to be involved in their children's online activities to avoid collecting data on children without parental consent. If you believe that we have collected personal data about a minor without such consent, please contact us at info@shoefresh.eu and we will remove
we will delete this information.
For what purpose and on what basis do we process personal data Shoebrand B.V. processes your personal data for the following purposes:
- Processing your payment.
- Sending our newsletter.
- Calling or emailing you if necessary to carry out our services.
- Informing you about changes to our services and products.
- Give you the opportunity to create an account.
- To deliver goods and services to you.
- Shoebrand B.V. analyses your behaviour on the website in order to improve the website and tailor the range of products and services to your preferences.
- Shoebrand B.V. also processes personal information if we are legally obliged to do so, such as information we need for our tax returns.
Automated decision-making
Shoebrand B.V. does not make decisions based on automated processing about matters that could (significantly) affect individuals. These are decisions that are made by computer programmes or systems, without a human being (e.g. an employee of Shoebrand B.V.) being involved.
How long we keep personal information
Shoebrand B.V. does not retain your personal data for longer than is strictly necessary to fulfil the purposes for which your data is collected. Due to the tax retention obligation, all personal details regarding orders are kept for 7 years.
Sharing personal information with third parties
Shoebrand B.V. shares your personal information with various third parties if this is necessary to execute the agreement and to comply with any legal obligations. With companies that process your information on our behalf, we will enter into a processor's agreement to ensure the same level of security and confidentiality of your information. Shoebrand B.V. remains responsible for this processing. Shoebrand B.V. also provides your personal data to other third parties. We will only do this with your explicit consent.
Cookies, or similar techniques, that we use
Shoebrand B.V. uses functional, analytical and tracking cookies. A cookie is a small text file that is stored in the browser of your computer, tablet or smartphone the first time you visit this website. Shoebrand B.V. uses cookies with a purely technical functionality. These ensure that the website works properly and that, for example, your preferences are remembered. These cookies are also used to make the website work properly and to optimise it.
website and to optimise it.
In addition, we place cookies that track your surfing behaviour so that we can offer tailored content and advertisements. On your first visit to our website, we already informed you about these cookies and asked your permission to place them. You can opt out of cookies by configuring your internet browser to stop storing cookies. You can also delete any information previously stored via your browser settings. For an explanation, see: https://veiliginternetten.nl/themes/situatie/cookies-wat-zijn-het-en-wat-doe-ik-ermee/
Cookies to measure visits
Through our website, a cookie is set by the US company Google, as part of the "Analytics" service. We use this service to track and receive reports on how visitors use the website. Google may provide this information to third parties if Google is legally required to do so, or insofar as third parties process the information on Google's behalf. We have no influence on this. To protect your data, we have concluded a processor agreement with Google. We have not allowed Google to use the obtained analytics information for other Google services. The information collected by Google is anonymised as much as possible. Your IP address is expressly not included. The information is transferred to and stored by Google on servers in the United States. Google states that it adheres to the Safe Harbor principles and is affiliated with the Safe Harbor programme of the US Department of Commerce. This means that there is an adequate level of protection for the processing of any personal data.
Cookies for social media integration
On our website, we display videos and other content that you can promote and share via social networks via a button. For the functioning of these buttons, social media companies, such as Twitter, Facebook, YouTube and Google, place cookies so that they can recognise you when you are logged into that social network. They also collect data about the page you share. For more information on the data collected by social media companies, please refer to their privacy statements. These may change regularly.
Cookies to test improvements
We constantly test our website to give you the best user experience. We want to know whether changes we make to the website are also improvements. Therefore, we often carry out improvements in an A/B test first. For this, we use Google Optimize. This allows visitors to see a modified version of the website at the same time. In this way, we continuously optimise the website. Cookies are used to ensure that you see the correct version of a page and to measure results.
To see how visitors use our website, we also use Hotjar. This tool records mouse clicks, mouse movements and scrolling behaviour of visitors on our website. Hotjar collects information about pages visited, the browser you use and the type of device and operating system used. We use this data to improve the website.
Cookies to show Shoefresh ads on other websites
We use online ads to draw attention to our products. We prefer to do this as targeted as possible, to keep costs low and not show you unnecessary ads. We use Google Adwords, Google Dynamic Remarketing, Facebook Custom Audiences (we do not share our customer base with Facebook) and Microsoft Bing Ads for this purpose. This way, we can target advertising and keep costs down.
These cookies make it possible to:
- Keep track of which ads you have already seen. This prevents you from seeing the same ads too often.
- Track how many visitors click on our ads.
- Track how many visitors buy a service from us after clicking on an ad. This is necessary to analyse the effectiveness of advertisements.
- To track whether you have already purchased certain services from us. You will then not see unnecessary ads.
Even if you do not accept cookies, you may still see advertisements from us online. This is because not all our ads use cookies. However, cookies allow us to show you more relevant ads and not unnecessary ads.
For more information on what Google does with stored data, please refer to Google's privacy statement. This may change regularly. We have not given Google permission to use the information obtained for other Google services.
For more information on what Microsoft does with stored data, please refer to Microsoft's privacy statement. This may change regularly. We have not given Microsoft permission to use the information obtained for other Microsoft services.
For more information on what Facebook does with stored data, please refer to Facebook's privacy statement. This may change regularly. We have not given Facebook permission to use the information obtained for other Facebook services.
Blocking and deleting cookies
If you do not want cookies from our website to be placed, you can choose to do so in the cookie notification you see when you first visit our website. If you have previously accepted our cookies, you will no longer see this notification and must first delete our cookies. You can read more about this at: Roadmap: deleting cookies.
You can also choose to block cookies through your browser. If you block all cookies, websites may not work properly. It is better to selectively disable only the unwanted cookies. You can do this in your browser settings. This also blocks cookies from other websites you visit. For more information on this, read our page on blocking cookies.
Viewing, correcting or deleting data
You have the right to view, correct or delete your personal data. You also have the right to withdraw your possible consent for data processing or to object to Shoebrand B.V. processing your personal data and you have the right to data portability. This means that you can submit a request to us to send the personal details we hold about you in a computer file to you or another organisation named by you. You can send a request for inspection, correction, deletion, data transfer of your personal data or a request to withdraw your consent or object to the processing of your personal data to info@shoefresh.eu. To make sure that the request for inspection is made by you, we ask you to send a copy of your proof of identity with the request. In this copy, erase your passport photo, MRZ (machine readable zone, the strip with numbers at the bottom of the passport), passport number and Citizen Service Number (BSN). This is to protect your privacy. We will respond to your request as quickly as possible, but within four weeks. Shoebrand B.V. would also like to point out that you have the option of submitting a complaint to the national supervisory authority, the Personal Data Authority. You can do so via the following link: https://autoriteitpersoonsgegevens.nl/nl/contact-met-de-autoriteit-persoonsgegevens/tip-ons.
Performance-based marketing
Shoebrand B.V. uses Daisycon's performance-based marketing service. Performance-based marketing is a fair form of advertising because the advertiser only pays for actual and measurable results. To pay for this measurable result, a match needs to be made between the publisher/website that referred the visitor and the transaction generated as a result.
To make use of this service, we provide anonymous transaction data to Daisycon. This data includes; product descriptions, revenue value, and demographic and geographical characteristics. These cannot be traced back to an individual and are only used for statistical purposes and shared with Daisycon. In addition to the anonymous transaction data, we pass on the following data that falls under the AVG / GDPR; 1) pseudonymised transaction IDs. These transaction IDs are not shared with third parties and only used by us for validation purposes. 2) The technical process also transfers your IP address to Daisycon. This address is only stored anonymously in the Daisycon system.
For the above service, our partner Daisycon stores data and so-called affiliate cookies and matching processes are used. The use of affiliate cookies, matching data and data storage does not pose a threat to the privacy of visitors to this website. See Daisycon's privacy statement on this subject.
No consumer profiles (behavioural user profiles) are created via Daisycon's services. With regard to data processing within the AVG / GDPR, we invoke the processing basis Justified Interest. However, we do need to inform our visitors about the use. For the storage and processing of this transaction data, a processing agreement has been concluded with Daisycon.
