Having gained significant online recognition in recent years, Shoefresh was ready to take the next step. Shoefresh has launched its first TV commercial! It can now be seen during ad breaks on SBS6.
Content marketer Jelske explains: 'Above all, we wanted to create a situation and feeling that people would recognise with this commercial. Nothing is more recognisable than the smell of your children's smelly football boots. At the same time, you naturally want to encourage your children to play sports and exercise. Shoefresh can help with that. I believe the commercial beautifully captures the recognisability of the situation and the bond between mother and son."
You can watch the commercial here:
Over the coming weeks, you will not only see Shoefresh on TV, but also hear about it on Radio 538.