The story behind Shoefresh

The story of Shoefresh starts with our founder Anton. Or rather, with his daughter Renée who played hockey at a high level and came home several times a week with smelly hockey shoes. A thorn in the side (or nose) of this sporty family. This problem had to be solved. In the video Anton tells how he came up with the solution himself!

In 2014, Anton brought the first shoe freshener to the Netherlands. Shoefresh was born! Rick joined Shoefresh. First as an intern, then as the first employee and now he is co-owner. Shoefresh kept growing. Anton is happy to tell you more about it in this video!

After 8 years of being the best-selling shoe freshener in the Netherlands and Belgium, Anton and Rick felt it was time for improvement. It could all be better, faster and easier. And so the Shoefresh Opod was developed. In this video, Rick tells you all about this great chapter in the Shoefresh adventure!

…now the Shoefresh team consists of 9 star players who work together with great pleasure at Shoefresh. From our office/warehouse in Oisterwijk (Noord-Brabant) we are ready to help our customers every day.

We are very proud that 150,000 sporty families now use the Shoefresh Opod shoe freshener. Thousands of customers gave us a positive review. Curious about their experience? Click on the button below to read more.

The Shoefresh opod shoe freshener is now available at more than 400 points of sale. So there is always a point of sale near you!

Shoefresh has regularly been featured in newspapers, sports magazines, magazines, etc. They all say that the Shoefresh Opod tackles a very big annoyance. No more smelly wet sports shoes!